Welcome to The Travel Republic

Client: Travel Republic
Campaign: Welcome to The Travel Republic

The Approach

Where other travel companies position themselves as either package or bespoke holiday providers, hotel or destination booking services, Travel Republic offers users the flexibility of DIY selection and the security that comes with getting it all in one place. To build on extraordinary levels of customer advocacy, we wanted to provide our customers with more than just another travel brand and create a community – a place where amazing holidays happen.

The Island

Introducing “The Travel Republic” – a virtual destination that houses all you could ever want from your holiday. No longer will you need to shop around for your ideal break; The Travel Republic is home to users who want not only value for money and breadth of choice, but also flexibility in booking, purely on their terms.

And like any nation, our inhabitants needed an national anthem.

The TV stars loyal citizens of The Travel Republic, whether on a city break or enjoying a beach holiday, singing this anthem with the passion you’d expect.

Ladies and Gentlemen, please stand for the National Anthem of The Travel Republic.