THE WONDERFUL NEW MX-5 RF

Client: Mazda
Campaign: MX-5 RF

Our latest OOH campaign for Mazda UK celebrates the wonderful new MX-5 RF – the hard-top version of the iconic MX-5 roadster.

In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF and the beauty of the new model.

Kim Crawford, Marketing Communications Manager at Mazda Motors UK says: “The challenge is one of awareness and creating a distinction between the famous soft top and the new RF. The result is a beautifully-executed campaign to show off a simply beautiful car.”

Read more about our new campaign on The Drum here:
http://www.thedrum.com/creative-works/project/antidote-mazda-mx-5-rf-roadster-ooh