THE MOST JINBA ITTAI CAR YET

Client: Mazda
Campaign: ALL-NEW CX-5

Brief 
Launch Mazda’s all-new CX-5 whilst continuing to land the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.

Solution
A sequel to the recent Mazda Drive Together campaign, the TV commercial focuses on how human senses are brought to life when driving the all-new Mazda CX-5 creating a bond between car and driver.  The spot is made up of a number of vignettes which depict the cars key features and its benefit to the driver.