Client: Mazda
Campaign: Mazda MX-5 RF Launch

The MX-5 is a much-loved car, and for good reason – great looks and a brilliant drive have endeared it to generations of drivers. And now, the result of visionary thinking as well as a design and engineering triumph comes the RF, a sporty and seductive fastback. The MX-5 RF really is the best, reimagined.

It was our task to bring this thought to life and highlight the cars upgraded features in a series of 20 second films seeded to Mazda lovers on social media prior to launch.