Team Sky 10th anniversary makeover

Client: Team Sky
Campaign: Team Sky 10th Anniversary Makeover

 

Team Sky returned to Antidote, the originators of the Team Sky brand, for their 10th anniversary kit and full brand makeover. Our clean design sees a return to a simple, classic aesthetic featuring our iconic ‘line’ ever present from the team’s inception and a return to a black palette with the addition of a smart new blue gradient.

The 2019 season sees the team continue to raise awareness of Sky’s Ocean Rescue campaign against the use of single-use plastic.

Team Sky’s Team Principal, Sir Dave Brailsford said “This year’s jersey is a special one for the team as we enter our tenth year on the road. The design is befitting of that landmark and we believe this year’s kit will be our best performing yet.”

Froome also had his say about the kit, stating, “I love the look of the new kit. It’s a classic design and I can’t wait to race in it in 2019.”

It goes without saying it’s been great for us to be part of the team again.