Royal Ascot is one of the most celebrated events in the British sporting and cultural calendar. We uncovered a unique and multifaceted event that was much richer than the public’s stereotypes. Our campaign celebrates the rich diversity of Royal Ascot, with Royal Academist David Mach bringing decades of the world’s best racing, pageantry, style and elegance into one collage titled: “The Great British Drama”. Added to this is a simple invitation to the Great British public to ‘Join the cast’.
On Tuesday 11th Feb, the campaign was formally launched at the Royal Academy, with some famous faces from the collage in attendance. The original artwork will be on display at in the Royal Enclosure during Royal Ascot week. The campaign will extend across outdoor, print, radio and digital media.