Campaign: NY:SKIN - A LEO Pharma Pop up feat. Rankin
LEO Pharma, the world skin care experts loved our idea of creating a photographic census of Manhattan’s population by skin type. Wrinkles, freckles, scars, skin in all its imperfect glory and beauty.
Antidote and world famous fashion and portrait photographer Rankin teamed up for NY:SKIN an innovative pop-up for client LEO Pharma in the Meat Packing district of Manhattan.
We persuaded Rankin to leave behind the comfort of his London studio and A-List Supermodels for an experimental ‘open studio’ photographing people off the street and those with challenging skin conditions.
In addition to stunning high res Rankin portraits we used digital photo booths to collate a visual database of portraits of the city’s skin available through a custom built LEO Pharma micro site.
Watch this space for which city we pop up in next.