At Gala Spins there’s a game for everyone. With so many fun ways to play, we created ‘What’s Your Spin?’ an integrated cross-channel campaign that encouraged players to show off their quirks, indulgences and wonderfully different approaches to life. Working with talented director Fern Beresford we created playful TVCs featuring loveable larger-than-life characters showing us their spin on the games they play. This was supported by online films and radio demonstrating the joy of mixing-up your gameplay in your own unique way.