Rallying youth against extreme poverty

Client: Diesel
Campaign: Only The Brave Need Apply


Diesel founder Renzo Rosso wanted to create a movement that would empower young people and give them the tools to help end extreme poverty in Africa and around the world. The Only The Brave Foundation was born – we needed to find a way to engage the world’s youth.


Young people are idealists – but they want something to rally against. We created a manifesto against the establishment, a manifesto for a new way of changing the world for the better. Then we threw down a simple challenge:


Only The Brave Need Apply


The campaign has only recently launched on You Tube and through Diesel’s social media channels. We’ll keep you posted with how we get on.