NY:SKIN feat. Rankin

LEO Pharma, the world skin care experts wanted a campaign to tackle the stigma associated with skin diseases. They loved our idea of creating a photographic census of Manhattan’s population by skin type. Wrinkles, freckles, scars, skin in all its imperfect glory and beauty.

We persuaded world renowned fashion and beauty photography Rankin to leave behind the comfort of his London studio and A-List Supermodels for an experimental ‘open studio’ photographing people off the street and especially those with challenging skin conditions.

We created a visual database of portraits of the city’s skin available through a dedicated website to showcase all our wonderful imperfections.

The event itself was an opportunity for sufferers of skin diseases to have their portrait taken in a way they never thought possible and in doing so showing their real beauty to the world.