Campaign: The Focus Of Every Point
We were approached to help build momentum behind Slazenger around Wimbledon. As you’d imagine it’s a key sales period – Wimbledon is the cornerstone of Slazenger’s annual marketing campaign.
Slazenger have been the official ball supplier of Wimbledon for 112 years – the longest partnership in sporting history. With the contract up for renewal next year, we reframed the brief – rather than concentrate on selling tennis balls, racquets and apparel, we concentrated on helping Wimbledon fall back in love with Slazenger and the central part it plays in Wimbledon’s rich history. The objective – to make it unthinkable for this partnership to ever end.
We’ll know if we’ve been successful by the end of the year.