Love Your Thing with UKTV

Client: UKTV
Campaign: Love Your Thing

Antidote and the nice folks at UKTV have teamed up to launch its new On Demand TV service – UKTV Play – as seen in Campaign and The Drum this week. 

Better known for its channels such as Dave and Yesterday, the company approached us to create a big brand idea that positioned UKTV Play as a proper alternative to the likes of iPlayer and All4. 

What was abundantly clear was that UKTV offers something a bit different. With its eclectic range of channels, from black and white heroics and period drama, to the strangely compulsive Storage Hunters UK, plus of course Dave Gorman, it has programming to suit every passion and interest going. Something for everyone’s thing, whatever that might be. This is TV for a nation of individuals. 

The Love Your Thing campaign has gone nationwide this week. Highly targeted and bespoke outdoor creative roadside, underground, on the national rail, at shopping malls and on the high street, reaches everyone and every ‘thing’ , while online, Facebook is proving the perfect environment to enjoy the fact that we’re all different and love watching different things.