Campaign: Nightingale by SIGMA
Libratone is a Danish speaker brand with global ambition. After winning a competitive pitch last summer, Antidote were given the task of launching their new Wireless & Bluetooth 360-degree-sound speaker range – The ZIPP – across Europe. Given the brand’s ambitions and how competitive the home audio market is, we needed to do something audacious.
So we approached British drum & bass act SIGMA (over 180m views on ‘Nobody to Love‘ on YouTube and best known for collaborations with artists like Paloma Faith and Rita Ora) – with a brief to write a new track inspired by the nightingale – the symbol of the Danish brand inspired by the eponymous Hans Christian Andersen fairy tale.
With SIGMA on board and “Nightingale” in production, we turned attention to the video. The 360 speaker is designed to be put at the centre of a room so the idea was for fans to create house parties around the world and shoot them from 360 cameras on top of the speakers playing the track. SIGMA sent out a tweet asking fans to get in touch with all the crazy and wonderful things they’d do whilst listening to the track. Within hours of posting the tweet, the campaign received hundreds of ideas from all over the world.
The end result is “Nightingale” – a world-first 360° interactive music video shot by fans.
You can watch the video HERE.
The track is being commercially released in 2 weeks (25.02.16) and the plan (all going well with its reception) is for Universal to repackage SIGMA’s recently released debut album ‘Life’ to include Nightingale.
Of course, this is all designed to drive as much traffic as possible to Libratone’s site – the only place you can watch the music video – and where people can buy the ZIPP speaker at the centre of it all.