Campaign: London's Hero
The darker winter months in London can be tough. Christmas shopping and office parties have to be slotted in around the busy office day, and it gets dark at 4pm.
Kabbee helps Londoners get around our wonderful but busy city, safely, and at the touch of a button.
We saw this as an opportunity to celebrate what it takes to make a successful Londoner.
Kabbee to the rescue
Dramatise Kabbee rescuing Londoners from typical London festive season hazards.
Our campaign ran as radio spots on Kiss and Capital, as well as comic strips in the Evening Standard.
The campaign is in market from November 2014 through to Jan 2015. Watch this space for results.