13 years on from the global success of ‘I’m NOT A Plastic Bag’ we’re overjoyed to have reunited with the brilliant Anya Hindmarch to launch ‘I Am A Plastic Bag’.

The ‘I’m NOT A Plastic Bag’ 2007 project was a worldwide phenomenon and, crucially significantly contributed to the reduction in plastic bag consumption, leading to the introduction of the 5p charge for supermarket plastic bags and a change in legislation.

Fast forward 13 years the new bag is crafted using an innovative new fabric created from recycled plastic bottles and coated with recycled plastic windshields.

The team have been busy for the last two years testing and researching to find the best methods and partners to create the ‘I Am A Plastic Bag’ collection. The cotton-canvas-feel fabric used to make the bags is woven from a yarn created from plastic bottles. The bottles are sorted, shredded, washed, then turned into pellets. These pellets are melted and extruded into fibres that are spun and woven to create the fabric. It takes 32 half litre bottles to make each large tote.

Anya commented: “Since our 2007 ‘I’m NOT a Plastic Bag’ project, I have not been able to get these words out of my head … when you throw something away there is no away. The problem of single use plastic and landfill is far from over, however the mission has shifted from simply being about the awareness of using less plastic, to being more about the circularity of the use of materials in the supply chain.”

The bag launches this week at London Fashion Week and is available to buy from Anyahindmarch.com and Net-A-Porter.com.

Whilst the battle against plastic has only just begun we think this is another positive step in the right direction.