Campaign: Rated Fresh from Cinema
blinkbox Movies is a subscription-free, pay as you go movie-streaming service from Tesco.
It’s a highly competitive marketplace with the likes of Netflix, Amazon Prime, iTunes, Google Play, and Sky’s Now TV all fighting for market share.
We identified that 80% of their monthly revenues came from their top 10 newest films. So we saw an opportunity to carve out a unique and single-minded space for the brand in our customer’s lives as the place to go for the very latest movie releases.
Idea – Fresh from cinema.
The idea has flexed across TV, Cinema, Press, Posters, VOD, Digital and Social (so far).
Brand search + 52%.
Web search + 50%.
Monthly registrations + 98%.