Fresh from cinema

Client: blinkbox Movies
Campaign: Rated Fresh from Cinema

blinkbox Movies is a subscription-free, pay as you go movie-streaming service from Tesco.
It’s a highly competitive marketplace with the likes of Netflix, Amazon Prime, iTunes, Google Play, and Sky’s Now TV all fighting for market share.

We identified that 80% of their monthly revenues came from their top 10 newest films. So we saw an opportunity to carve out a unique and single-minded space for the brand in our customer’s lives as the place to go for the very latest movie releases.

Idea – Fresh from cinema.

The idea has flexed across TV, Cinema, Press, Posters, VOD, Digital and Social (so far).

Results:

Brand search + 52%.

Web search + 50%.

Monthly registrations + 98%.