Campaign: Find Your Why
Our brief was to increase brand awareness of top 30 UK university Royal Holloway, University of London. Targeting student influencers like parents and teachers, this wasn’t a recruitment drive, but a campaign to raise the profile of the university, putting Royal Holloway in the frame for parents, teachers, influencers and students.
Inspired by the quote – ‘the two most important days of your life are the day you were born, and the day you find out why,’ our content campaign invites prospective students to find their ‘Why’, at Royal Holloway. Showcasing the enriching and diverse experience that students, past and present have gained – above and beyond their degree at Royal Holloway, we demonstrate that it’s not just about the qualifications at Royal Holloway, but about inspiring students to find their Why.