Campaign: Drive Together
Introducing our new brand campaign for Mazda. Drive Together.
The campaign focuses on how human senses are brought to life when driving and the bond that creates between car and driver. Something Mazda calls Jinba Ittai, a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.
The philosophy of Jinba Ittai runs through Mazda and has inspired generations of iconic Mazdas; from the early rotary engine powered models to the brand new MX-5 RF launching this year. Our job was to bring this to life in a way that befits Mazda’s challenger spirit. Working with the brilliant Director Christian Weber this spot marks the start of an exciting journey.