Bringing a great British brand to life

Client: Ascot Racecourse
Campaign: Great British Racing

Ascot Racecourse has an eclectic array of events happening across the year. Our challenge was to create activity that would feel consistent across all these days but still accurately reflect the unique atmosphere of each event. We worked with great illustrators like James Taylor and Pietari Post to bring to life the unique cocktail of ingredients of each day in an elegant and original way.