On the back of our success with the Autumn campaign (which doubled Bloom’s customer numbers), we wanted to end the year with a bang. Beyond (our media friends) developed a brave TV strategy around just two days; Christmas Eve and Christmas Day (to capitalise on new phones gifted) and we needed an ad to match. Introducing Bee Band. Inspired by the bee character at the centre of Bloom fm’s UX, we created Bee Band and a music promo for up and coming New York band, Javelin. We thought it’d make a nice antidote to the usual death-by-sofa-sale ads. It’s created quite a buzz (sorry) on twitter and YouTube (the lifeblood of our target audience) so things are looking good – we’ll report back with how we get on. Enjoy!
PS – we’ve just been made “Ad of the Day” on The Drum.