Agency friends and prominent figures from the worlds of cycling and film gathered at the exclusive Soho House screening room for the premiere of TIME TRIAL, the new documentary film based on the experiences of former professional cyclist David Millar.

An exclusive UK premiere of the film, followed by a question and answer session with David Millar and the film’s director, Finlay Pretsell, was hosted by our Creative Director, Tim Ashton.

In many ways, the evening was a fitting reflection of the long cycling journey for Tim and for Antidote, both through their relationship with David Millar and also work for clients including Rapha, Evans Cycles and Team Sky.

“Finlay’s brilliantly original direction and meticulous filmcraft have delivered, I believe, a future classic.”

– Tim Ashton