All-New Mazda3

Client: Mazda
Campaign: Engineered to a Feeling

We’re proud and excited to launch our campaign for the first of Mazda’s 7th generation cars, the stunning All-New Mazda3. We wanted to make a film that brought to life the feeling the car imbues in its driver – something that Mazda treasures dearly.

Working with Oscar-winning director Joachim Back, we created a hyperreal world where it wasn’t the All-New Mazda3 being put through its paces, but the driver tested for the feeling it gives them. Set to Nat King Cole’s ‘Smile,’ sang by Heidi Vogel of The Cinematic Orchestra, the All-New Mazda3 sets hearts aflutter and pulses racing as it demonstrates how it’s ‘Engineered to a feeling.’