Campaign: Royal Ascot 2017
We are excited to announce our new Royal Ascot campaign ‘A World Like Nowhere Else.’
For the past four years, we have partnered with different artists to create works of art that combine the elements that make Royal Ascot unique, creating a masterpiece worthy of the event itself. Our 2017 campaign might just be the most ambitious yet.
Working with London based artisan globemakers Bellerby and Co, we have created a one-of- a-kind globe decorated with 30 hand-painted illustrations and hundreds of annotations that celebrate the coming together of the very best in racing, style, fine dining and pageantry.
Each visual on the globe tells a story about Royal Ascot’s rich history and unparalleled offering in a way that is perfect for exploring and brings a vibrancy and relevance to an artform that has been passed through generations for hundreds of years.
The globe was unveiled at The Goring Hotel on Wednesday, March 1 st and is about to embark on a tour of high profile locations in London and the South East before taking centre stage at the racecourse for Royal Ascot in June.
The campaign will launch across print, outdoor, digital and VOD in March.