April 11, 2018
Each June, Royal Ascot offers a genuinely unique experience.
Guests spend months planning outfits following a dress code over 200 years old. Racehorses compete to become legends, such is the value of winning at Royal Ascot. Michelin Star chefs serve the finest ingredients and proceedings begin each day with the arrival of the Royal Procession.
For the past five years, we have been creating campaigns that bring together this unique combination of elements into a masterpiece worthy of the event itself.
An Occasion Like Nowhere Else
For the latest instalment of the ‘Like Nowhere Else’ series, we have collaborated with fashion photographer Elisabeth Hoff to create a panorama of several moments at Royal Ascot frozen in time.
Bringing together the elements that make Royal Ascot so unique, our campaign features a cast including chef Raymond Blanc, the renowned Ascot Greencoats and Welsh Guards, as well as a host of attendees dressed in creations by some of the UK’s leading designers and milliners. To capture even more of the vibrancy and dynamism that makes Royal Ascot such a unique occasion, we created an animated parallax of our campaign that is being used across VOD, Digital Out of Home and Digital Display.